perception (awareness and reputation)
Awareness includes whether people know about the organization what they know of it and how accurate this information is. According to Stacy Han, it seems that many of the people know the name of the company since it has appeared in many mass media and also as a form of product placement in many visual media. However, since FedEx’s main targets are small
external shareholders. Social enterprises can be structured as a for-profit or non-profit, and may take the form of a co-operative, mutual organization, a disregarded entity, a social business, or a charity organization.
Many commercial enterprises would consider themselves to have social objectives, but commitment to these objectives is motivated by the perception that such commitment will ulti
of mobile apps are only focus on acceptance factors. Therefore, we try to validate the research on the basis of Stimulus-Organism-Response model through survey.
As a result of behavioral decision research, psychological factors play an important role in decision-making. Namely, in spite of the same external stimuli, users show different reaction to stimuli according to his experience or knowledg
of the socio-economic elements considering the interrelationship with IQ scores. Finally, we selected 8 variables to explain the differences of IQ scores among the countries: GDP per capita, happiness index, duration of education, life expectancy, urbanization, corruption perception index, CO2 emission. We excluded the innate and natural factors here because those factors are not easy to identify
There is a consumer decision-making process, as you can see.
The consumer decision-Making Process consists of 5 steps like this picture.
For example, 은주 want her phone to change smart phone. This step is a problem recognition.
So, 은주 collect information by searching Internet, listening to advices of her friends who are using them, watching advertisement, or visiting a store, or some
World Cup, and other competitions organized by FIFA. In fact, one FIFA tournament trophy, the FIFA World Youth Championship between Tunisia and Malaysia in 1997, was called "FIFA — Coca Cola Cup".
Since then, Coca - Cola has been an internally and externally 'official' sponsor which means Coca-Cola has a long history of sports marketing relationships. It encourages the players and specta
of 500-odd companies.
According to the report ‘500 International Overseas Chinese 2008’ researched by the Chinese weekly newspaper ‘Asia Weekly (亞洲週刊)’, top ten Chinese corporations in Malaysia are specialized in real estate and stock investment, recreational facilities, and so on. The number one companies of GentingBerhad (雲頂有限公司) and Resorts World Berhad (名勝
of restaurants of two major competitors 롯데리아&맥도날드 in Korea was dropped from 850 in 2004 to 725 in 2008, from 351 in 2004 to 232 in 2008 each. Not only this external environment, the fast food industry itself was blamed by low hygiene status. For example, a caterpillar was found in chicken sandwiches at one Daegu branch of POPEYES in 2008. And ever since, there's no perception cha
4. Research Questions
a. What motivates customers to use FedEx Kinko’s international shipping services?
b. What factors or features make FedEx Kinko’s international shipping services different from other competitors?
c. What is the most effective way to communicate with our key public?
5. Research Program Design
A. Type of methodology
Survey
As a quantitative research, we h
external – internal analysis, and 4P analysis.
II. Mission Statement of Apple Computer
Q. 1 - Apple’s mission statement
Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. Apple strives for continuous improvement in our environmental, health and safety management systems and in the en